OMHE 2018
OMHE 2018
Understanding our on/offline communities

OMHE Programme

Tuesday 22 May 2018 @ Turfmarkt 99, The Hague

12:30 - 13:15     Walk-in with coffee & lunch

13:15 - 13:30     Welcome

13:30 - 14:00     Keynote: Tim van der Wiel - trendsetter youth media

14:10 - 14:40     Round 1: Break-out sessions

14:40 - 15:00     Break + Hololens try-out

15:00 - 15:30     Keynote: Kirsten Wagenaar - community strategist

 

15:40 - 16:10     Round 2: Break-out sessions

16:10 - 16:30     Break + Hololens try-out

16:30 - 17:00     Keynote: Martin van Kranenburg - influencer online marketing

17:00 - 17:05     Wrap up by:  Aloali Kananpour - monologue artist

17:05 - 17:10     Renee Merkx, director Strategic Communication & Marketing 

17:15                Drinks / borrel

Keynote speakers: 

Tim van der Wiel

13:30 - 14:00: Tim van der Wiel - GoSpooky (in English)

Tim co-founded GoSpooky at the age of 18, together with Liam Tjoa. He discovered the power of social media 6 years ago when he owned a Twitter network reaching more than 1+ million Dutch teens. Gospooky enables its clients--including MTV and the Dutch government--to build audiences and engaging content on Snapchat. GoSpooky is a creative agency, software studio and creator network, born on mobile. The know how to create content that’s up to speed with today’s fast-changing media landscape. Today, GoSpooky is powering stories for today’s biggest brands with a creative agency and software platform.

Kirsten Wagenaar

15:00 - 15:30: Kirsten Wagenaar - Community Strategist at Bind (in English)

Kirsten is co founder and director of a community building agency, Bind. With a strong track record as a community manager and social business strategist since 2008, Kirsten has advised numerous organizations on the development of on- and offline communities strategy. Examples are large corporates and public institutions such as SNSBank, Consumentenbond, Chamber of Commerce and UWV. Kirsten’s talk is about the 7 steps that every organisation needs to go through to be able to build a sustainable community, on- and offline. These steps ensure that the right community concept (strategy) is developed, ambassadors identified and engaged. An important step is that structured community management is in place even before the online platform is live.

Martin van Kranenburg

16:30 - 17:00: Martin van Kranenburg - Conversion is in the brain (in English)

Understand the consumerbrain. Learn how to convince visitors on your website. How to
make better websites, newsletters, apps and social media campaigns. Discover the power of
the subconscious and understand the psychology of persuasion. Learn how to recognize and
to apply the six most important persuasion techniques as defined by Robert Cialdini. And
learn how you can use the B=MAT of BJ Fogg as a success formula for conversion. Martin will
show you that small design changes can result in big improvements on your business results.

Martin van Kranenburg is a conversion specialist and loves to help others to turn visitors into
customers. He has over twenty years of experience in optimizing websites. Martin helped
designing well-known Dutch websites like D-reizen and Micazu. He teaches at Beeckestijn,
Thuiswinkel.org and The Talent Institute. Martin is a passionate speaker, lecturer, and an
expert on usability, conversion and neuro-marketing.

Round 1: Breakout sessions

14:10 - 14:40

 

Boudewijn DominicusBoudewijn Dominicus -How to use Big Data in your marketing and communication (in Dutch)

Everybody talks about big data, but how do we use it and make smart choises. What does data bring to your marcom effort. In which way you work with it and make it an integrated part of your work. This workshop helps you to create a vision, a way to work and a lot of examples. Such as cases from the National Tax Authority, Utrecht University of Applied Science and National Mortgage Guarantee. It will be interactive, so bring your own issues.

 

Monique en TanjaTanja de Bie & Monique Snijder  - Promoting interaction in online communities without trolling accidents (in English)

How do you give an online audience of global learners a true campus experience so they stay motivated and understand the value of your institution? And how can you connect campus students with your online community to increase their international experience?When dealing with an online learning environment it can be a struggle to connect the global world with the real life campus of your university, and yet keep out the trolls and activists. In this workshop on interactivity during online learning we’ll deal with questions like: How do you encourage interaction in an open global online community without dealing with all the negativity such attention might attract?

Victor en JasperVictor Koppelmans & Jasper Casteleijn - What will the new privacy legislation mean for universities? (in both Dutch and English)

The highlights regarding the AVG and what the Communication Department can en must deliver in the process of implementing the new legislation. What does a privacy officer do before and after implementation and what you should do in case of data leaks.

 

 

 

Marnix Schmidt

Marnix Schmidt -  Born05 - How to touch people’s hearts with branded content in digital formats? (in English)

Born05 and KLM are partners for a long time now. Not only do we create iFly KLM Magazine for them, but we help better their digital ecosystem, content strategy and digital services with customer journey thinking. With this in mind I will explain how we explore, design and build creative content programs and digital formats and how we analyse behaviour to create improvements. Our expertise lies in letting people fall in love with the brand by reaching and touching people at the right moment, through various channels with tailormade content.

I am Marnix Schmidt, Art Director at Born05, a digital creative agency. Over 7 years at Born05 i learned to create sincere digital products, services, formats, branded content and smart distribution mechanisms for KLM, Bol.com, Philips, ING and Alzheimer Nederland to build a meaningful relationship between brands and people. No one-offs, everything I do has to contribute to the relationship in the long run.

Chris den ArendChris den Arend - The creation of a Digital Friend (in English)

Chris will talk about the relationships between chatbots and their users. Chatbots are able to speak, see and chat like we do. Chatbot builders should use this elements to build the best customer experience. During the session you will see how a good chatbot results in a digital friend.

As Chatbot Lead Chris is responsible for the Chatbot practice in Sogeti
Netherlands. Chris's goal is to stay close to our customers and bring value with high
quality Chatbot solutions. These solutions are built by our technology leaders and
Chris keeps writing code with them every week.

Round 2: Breakout sessions

15:40 - 16:10

Arjen en PimArjan Burgers & Pim van ZaanenRadboud Recharge: Online contact met alumni (in Dutch)

Before Radboud Recharge alumni activities were scattered over the whole organization, not always aligned and often meaningful for only a small part of the whole alumni population. With Radboud Recharge we created an omnichannel service to allow all alumni to (continuously) stay up-to-date of the latest developments in their field of expertise or interest and deepen their knowledge. The service exists out of an online platform with interesting articles in 30 different fields of interest, on- and off campus events, Radboud Magazine, E-mail and social media campaigns and more. In this session you will learn how Radboud University developed the concept, alligned the organization and brought the service to her alumni.

Beerend Hierck

 

Beerend Hierck -  Centre for Innovation - Mixed reality in higher education (in English)

What can be the significance of ‘mixed reality’ (a blended form of virtual reality and real-life) for (medical) education? This is the main question of our team of the Centre for Innovation/ LUMC of Leiden University who are working on an experiment using the the Microsoft HoloLens.

The Microsoft HoloLens is a type of goggles which can project holographic models on the existing environment, creating a so-called ‘augmented reality’. By projecting objects, figures or anything on reality, users can walk around and study the hologram from different angles and perspectives. One of the unique capabilities of the HoloLens is the ability for users to interact with the holograms using hand gestures and word commands.

Marnix SchmidtMarnix Schmidt -  Born05 - How to touch people’s hearts with branded content in digital formats? (in English)

Born05 and KLM are partners for a long time now. Not only do we create iFly KLM Magazine for them, but we help better their digital ecosystem, content strategy and digital services with customer journey thinking. With this in mind I will explain how we explore, design and build creative content programs and digital formats and how we analyse behaviour to create improvements. Our expertise lies in letting people fall in love with the brand by reaching and touching people at the right moment, through various channels with tailormade content.

I am Marnix Schmidt, Art Director at Born05, a digital creative agency. Over 7 years at Born05 i learned to create sincere digital products, services, formats, branded content and smart distribution mechanisms for KLM, Bol.com, Philips, ING and Alzheimer Nederland to build a meaningful relationship between brands and people. No one-offs, everything I do has to contribute to the relationship in the long run.

BoudewijnBoudewijn Dominicus -How to use Big Data in your marketing and commucation (in Dutch)

Everybody talks about big data, but how do we use it and make smart choises. What does data bring to your marcom effort. In which way you work with it and make it a integrated part of your work. This workhop helps you to create vision, a way to work and a lot of examples. It will be interactive. You can bring your own issue and we will discuss about it.

As an entrepreneur I help companies with their marketing and communication. I am specialized in changemanagement with focus on digital transformation. I worked, amongst others, for the National Tax Authority, Utrecht University of Applied Science, National Mortgage Guarantee.

Chris den ArendChris den Arend -The creation of a Digital Friend (in English)

Chris will talk about the relationships between chatbots and their users. Chatbots are able to speak, see and chat like we do. Chatbot builders should use this elements to build the best customer experience. During the session you will see how a good chatbot results in a digital friend. 

As Chatbot Lead Chris is responsible for the Chatbot practice in Sogeti
Netherlands. Chris's goal is to stay close to our customers and bring value with high
quality Chatbot solutions. These solutions are built by our technology leaders and
Chris keeps writing code with them every week.

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